As I stepped outside one day, I noticed this interesting carton on the street. There was a bit of irony as the carton made a loud claim that "Boxed Water Is Better" whilst littering the street.
I did a bit of research and it turns out this carton hails from Grand Rapids, Michigan. There's a lot of thought being given to how we can minimize the negative impact to our environment and that is precisely what young entrepreneur Benjamin Gott had in mind with his Michigan-based start up. His goal for the company is to create sustainable packaging that also gives back to organizations that have similar environmentally friendly goals or philosophies.
As for the box itself, their website claims that it is more sustainable than plastic bottles - 76% of the container is made from renewable resources, trees. Also, these boxes are shipped flat and then filled, thus taking up less space than plastic bottles and in turn less energy is consumed in their transport.
You can read more about it at their company website:
